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About Us

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Celebrate Self-Expression

At Shelf Beauty, our mission is to make high-quality makeup that celebrates self-expression, not perfection. We believe beauty should be bold, fun, and unapologetically personal — so we create versatile, cruelty-free products designed to inspire creativity and confidence.

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Our Culture

Just like our makeup, our company culture is bold, collaborative, and ever-evolving. We're passionate about building a team that's as diverse and dynamic as the community we serve, and we're committed to offering meaningful growth, purpose-driven work, and a space where new ideas are always welcome.

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